2. List how many famous or respected people have purchased your product in your ad. These people should be fairly known by your target audience.
3. Publish the results of any tests your product has passed in your ad. Your product may have passed a durability test, safety test, quality test, etc.
4. Publish the results of any positive surveys you've taken from your customers in your ad. Just survey your current customers and list the results.
5. List any publications that have written about your business in your ad. It could be a product review, on a top ten list, an article, etc.
6. List any related books that you've written in your ad. When you list a book(s) you've wrote, it gives you credibility because it shows you're an expert.
7. Have a professional looking web site to publish your ad on. When people visit your site and it looks unprofessional, they'll relate that to your product.
8. Publish any endorsements from famous people in your ad. Some people will think if a famous person, enjoys your product, so will they.
9. Use a money back guarantee in your ad. This will remove the risk from your potential customers and show them that you stand behind your product.
10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results you customers have received.
2. If the product's description or picture isn't detailed enough for you, contact the merchant to get more information before you bid. You don't want to take a chance to waste your hard earned money.
3. Know the highest price you will bid for the product and stick with it. Don't get caught up in a bidding war; you may end up paying more than the product's worth. Don't forget to add in the shipping price with your bid.
4. Visit a few online auctions before bidding because some merchants auction the same product in many auctions. You usually can purchase the product for a lower price in a unpopular auction because there are less bidders.
5. Know the time the auction begins and ends. You also want to know how long it will take to ship. If you need the product by a certain date, you'll want to estimate the time it will take to receive it.
6. Know the payment options the merchant accepts before you bid on their product. If they only accept checks or money orders, it may take even longer to get the product because the payment has to clear. If they accept credit cards make sure they have a secure server.
7. Know if the merchant offers a warranty or money back guarantee or before bidding on a product. You don't want to get stuck with a product that does not work or you're not satisfied with.
8. Online auctions will, sometimes, allow you to check the merchants history with their auction. Check to see if people have complained about the their products or business practices before you decide to bid.
9. It's important to place a bid early in the auction to show other bidders you are interested in the product. If someone does out bid you, don't be afraid to out bid them. Remember not to go over your maximum bid price.
10. Another reason to know when the auction ends; you can place a last minute bid. The other bidders may not be keeping track of when the auction ends or may not have the time to bid again.
2. Design your site so it will be worth bookmarking. Your visitors will bookmark your web site if it's full of free original content like articles, ebooks, etc.
3. Offer your customers back-end products. It is easier to sell to existing customers. If you do not have a back-end product, join an affiliate program.
4. Increase the perceived value of your product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad.
5. Remind your visitors to promote your web site. Use phrases like; "Refer This Our Web Site To A Friend" or "Link To Our Web Site"
6. Make your testimonials more powerful. You can include pictures, hand written signatures and contact information with each testimonial.
7. Up-sell to all your customers. You could sell add- on products, deluxe products, extra parts, related products, add-on services, etc.
8. Place your ad in targeted e-zines. Ask the owner if you could place your ad in a higher position in exchange for a percentage of the ad's profits.
9. Use permission marketing to increase your sales. You simply ask people to sign-up to your e-mailing list. They'll already be interested in messages or ads.
10. Provide a privacy statement and all your contact information on every page of your web site. This'll persuade your visitors and prospects to trust you.
2 "Subscribe To Our Free E-zine" Tell your visitors to subscribe to your e-zine. When they subscribe you'll capture their e-mail address. Every time they read your e-zine, it will remind them to return to your site.
3." Participate On Our Discussion Board" Ask your visitors to participate on your online discussion board. By participating they will meet other people. By meeting other people, they will revisit your web site on a regular basis to stay in contact with them.
4. "Sign Our Guestbook" Ask your visitors to sign your guest book. When people sign your guestbook you may get valuable feedback or constructive criticism on how to improve your web site. This may help you increase traffic to your web site.
5. "Use Our Free Content On Your Site Or In Your E-zine" Allow your visitors to use your articles on their own web site or in their e-zine. Just ask them to include your resource box. This will spread your advertising all over the internet.
6. "Refer This Our Web Site To A Friend" Ask your visitors to refer your web site to a friend(s). They may know someone that would benefit from visiting your web site.
7. "Fill Out Our Online Survey" Ask visitors to fill out your online survey or questionnaire. You could use it to get valuable feedback on ways to improve your web site to increase traffic.
8. "Enter Our Contests" Ask your visitors to enter your online contest or sweepstakes. People love to win stuff, and they will visit your web site to try.
9. "Give Away Our Freebie To Your Visitors" Allow your visitors to give away your online freebies to people that visit your web site. Include your ad on the freebie and those freebies will multiply your traffic.
10 "Join Our Affiliate Program" Allow your visitors to make money selling your products or services. This will increase your traffic because they will link to your web site.
2. Make your visitors feel comfortable at your web site. Give them your main business address, your visitors may not trust you if you're using a P.O. box.
3. Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers an extra convenience without having to contact you.
4. Buy advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted.
5. Start a free e-mail newsletter to create your own opt in list. Create a title that grabs readers attention. Submit it to free e-zine directories on the internet.
6. Record all your new promotion ideas into an idea journal, good or bad. Sometimes you can combine ideas to create new ones to increase your sales.
7. Convert your web site and free e-mail newsletter into different languages. This will increase your over- all target market.
8. Make your classified ads stand out in a crowd. Use all capitol letters in the headline, divide letters with extra spaces, add in text symbols, etc.
9. Remember your customer is always right, even if they are not. Resolve all conflicts quickly and painlessly. They are the lifeblood of your business.
10. Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research.
2. Make your visitors feel comfortable at your web site. Give them your main business address, your visitors may not trust you if you're using a P.O. box.
3. Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers an extra convenience without having to contact you.
4. Buy advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted.
5. Start a free e-mail newsletter to create your own opt in list. Create a title that grabs readers attention. Submit it to free e-zine directories on the internet.
6. Record all your new promotion ideas into an idea journal, good or bad. Sometimes you can combine ideas to create new ones to increase your sales.
7. Convert your web site and free e-mail newsletter into different languages. This will increase your over- all target market.
8. Make your classified ads stand out in a crowd. Use all capitol letters in the headline, divide letters with extra spaces, add in text symbols, etc.
9. Remember your customer is always right, even if they are not. Resolve all conflicts quickly and painlessly. They are the lifeblood of your business.
10. Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research.
2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grab the readers attention. They'll keep the readers interested as they continue to read your ad.
3. You could ask your reader questions through out the ad copy. They will answer the questions in their own head as they read your ad copy. The questions you ask should persuade the reader into buying.
4. You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc.
5. You could bullet or indent your benefits on your ad copy. Must people won't read a whole ad copy, so make your products benefits standout and you won't lose the sales from all the skimmers.
6. You could change the size of your text on your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will standout.
7. You could raise or lower the price on your ad copy. A higher price could increase the perceived value of your product and a lower price could lesson your product's value.
8. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product's claims.
9. You could add special offers on your ad copy. It's usually easier to sell the offer than the product. You could use discounts, free bonuses, volume sales, etc.
10. You could eliminate the hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.
2. Multiply your marketing all over the internet by creating free bonuses for other business' products. You just include your ad somewhere on the bonus.
3. Offer to buy advertising space inside electronic products like ebooks, software, subscription sites, etc. It will be cheaper than print insert ads.
4. Increase your sales by adjusting your product or service to attract other target audiences. This may mean redesigning or adding on to it.
5. Test the prices of your product or service. You may increase the perceived value by raising your price and a lower price may decrease your sales.
6. Use your product's features to support all of your benefits. Just because benefits are more important, don't forget to list the features.
7. Market yourself or business as an expert. Most people have been told throughout their life to trust and respect the authoritative figures in society.
8. Train yourself and your employees to be polite to all your customers, even if they're shouting Solve their problem quickly and it may even turn into a sale.
9. Give your visitors a good impression when they first visit your web site. Don't make the first thing they see at the top of your home page a banner ad.
10. Join online business associations. Most will give you a membership graphic to put on your web site which will give your business extra credibility.
1. You could offer your potential customers a free sample of your product. If the sample proves what you claim, there is a high chance they will buy it.
2. You could give your potential customers a free trial of your product or service. Tell them you won't bill them for 30 days.
3. You could offer your potential customers a rebate after they buy your product or service. They will feel they are getting a good deal.
4. You could offer your potential customers a monthly payment plan. Tell them they can pay for your product or service with three easy monthly payments.
5. You could reward your potential customers if they buy a specific number of products. Tell them if they buy 3 or more products, they will get one free.
6. You could reward your potential customers if they spend over a specific dollar amount. Tell them if they spend over $100, they get a 10% discount.
7. You could hold a holiday sale for your potential customers. Tell them everything on your web site is discounted up to 50% on Thanksgiving Day.
8. You could hold a buy one get one free sale for your potential customers. Tell them if they buy one product, they get another product for free at the same value.
9. You could hold a special $1 sale for your potential customers. They'll come to your web site to buy your product for only a dollar, but may buy other products.
10. You could offer your potential customers a bonus coupon when they buy one of your products. It could be a coupon for another product you sell.
1. Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text.
2. Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem.
3. Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence.
4. Give your customers free shipping. If you can't afford that, you can give free shipping to customers that buy over a certain dollar amount to raise profits.
5. Test your web site regularly for ordering glitches, bad links, broken graphics, etc. Those types of errors will make your business look unprofessional.
6. Use free advertising as much as possible. Test a wide variety of free advertising options like banner and link exchanges, classifieds, newsgroups, etc.
7. Build credibility for your business by publishing an e-zine and writing articles. Your customers and prospects will see you as an expert and trust you.
8. Answer all your e-mail messages as quickly as possible. Nothing will loose a sale quicker than not responding to a prospect in time.
9. Build a professional looking web site even if you have a small budget. You could use free graphics, designs, list servers, and other tools offered online.
10. Enter to win awards for your web site. When you display the award graphics on your web site it will increase your credibility and professionalism.
2. Turn your banner ad into a trivia question. Post the question on the banner and tell readers they can win a prize if they answer the question at your site.
3. Motivate people to buy your product. Tell them a lot of positive things like "You can now reach your goals and change your life if you buy our product".
4. Get your sales letters and web site evaluated for free. Visit business discussion boards and ask other discussion participants to evaluated them.
5. Get your products or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials.
6. Keep your loyal customers happy because they are your future profits. Give them discounts and free gifts as often as possible.
7. Clone your advertisements all over the internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside it.
8. Make it easy for your affiliates to make sales. Give them proven ads to use, make it easy for prospects to order and provide helpful affiliate stats.
9. Persuade e-zine publishers or webmasters to run your ad for free. Just allow them to join your affiliate program and earn commission on the sales.
10. Make your products sell quickly by adding a ton of bonuses. You could get the free bonuses for little or no cost buy joint venturing with other businesses.
2. Make more commissions off the affiliate programs you join by giving your personal endorsements for the products. They usually pull more sales than ads.
3. Speed up your internet access. You can get your online business tasks done faster which will help you stay ahead of your competition.
4. Allow people who do not have time to explore your site to download your web site in ebook format. This will allow them time to view it offline.
5. Use tons of headlines and sub headlines on your web site. This will keep their attention and keep them at your web site longer.
6. Take advantage of popular fads. If something is popular at the current time, put up a web site about it. Just promote your main site on the fad web site.
7. Allow your prospects to chose between a retail or wholesale price. Charge people a membership fee to always get the products at wholesale cost.
8. Allow other related web sites that don't have a chat room to link to yours. They'll get use of a free chat room and you'll draw extra traffic to your site.
9. Increase the perceived value of your free stuff or bonuses by including the retail dollar amount the freebie would normally sell for.
10. Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to join the ring.
2. Giveaway the product for free from your web site. Just because it won't sell doesn't mean people won't visit your web site to get it for free. They may see another product you sell and buy that one.
3. Try auctioning off the product at an online auction. You may make part of your investment back. If you're lucky, you may even make a profit because people sometimes get into bidding wars and will bid a higher price than the product is worth.
4. Use the product as a free bonus for another product you sell. This will increase the perceived value of the product you're selling. People will feel they're receiving more for less.
5. Contact businesses with the same target market and see if they would be interested in using your product as a free bonus for their product. You could place your ad on the product and get free advertising.
6. Sell your product to businesses at wholesale cost as a promotional product. Businesses are always looking for products they can giveaway to their customers with their advertising on the product. You could make part of your investment back.
7. Barter your product to other businesses for things you need for your own business. You could trade for their products or services. This will save you money and help make up for your profit loss.
8. You could create an online contest so people could win your product. This will attract traffic to your web site. You also could get free advertising by listing it on online contest directories.
9. If you decide to giveaway the product for free, allow other people to giveaway the product for free. Place your web site ad on the product. This will spread your advertising and attract even more people to your site.
10. Ask businesses with the same target audience if they would be interested in combining your product with their product. You could then sell them together as a package deal and split the profits. You may have better results selling your product this way.
2. You don't offer free software. Most people like to find good deals on software for their computers. If the software is free, that is even better.
3. You don't offer a free contest or sweepstakes. It's a fact, people like to win things. If you can fulfill that need, people will stop by to visit.
4. You don't offer a free directory. Create a directory of web sites on a particular topic that is related to your target audience. People will visit because they will find what they're looking for, all in one place.
5. You don't offer a free e-zine. Most people love to get free information that they're interested in emailed to them on a regular basis. This saves them time and money.
6. You don't offer a free community. People like to have a place were they can have discussions with others on a particular subject. You could add a chat room or message board to your web site.
7. You don't offer a free affiliate program. One of people's basic needs to survive is money. When you offer them a free opportunity to make money they'll line up to visit your web site.
8. You don't offer a free online utility. When you offer a utility that can solve a problem, people will visit your web site. The utility could be a free autoresponder, e-mail account, search engine submission, etc.
9. You don't offer free current information. Supply news stories related to your web site. People want up-to-date news on the topics they are interested in. They will also be interested in visiting your web site.
10. You don't offer free samples of your product or service. Have you ever been to a store and you jumped at the chance to get a free sample of food? This same concept will also attract people to visit your web site.
2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.
4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.
5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.
7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.
8. You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.
9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.
10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.
1. You could offer your customers a larger variety of products or services. This will allow you to spend less time and money developing new products to sell.
2. Your number of sales people will increase because you're combining with other business. You won't have spend to time and money hiring new employees.
3. Your marketing and advertising budget will increase. When you form a strategic alliance with other businesses you both will share the advertising and marketing costs.
4. You can now offer your existing customers more back-end and upsell products. This will increase your sales and profits.
5. Your business will gain a larger number of skilled people working on the same project. You will gain the knowledge of the other businesses employees.
6. You will be able to beat your competition by selling to a larger target audience. You will also increase the total number of existing customers you can sell your products and services to.
7. You can exchange endorsements with your alliance partners. You'll add more credibility to your business and gain your potential customers trust to buy.
8. You can expand your business more rapidly. You can develop new products and services faster with a larger work force.
9. You'll be able to solve your customer's problems faster with a larger base of customer service people. You'll also learn new ways to improve your customer service from your alliance partners.
10. You'll have a larger number of "strategic thinking" people. This will allow both businesses to come up with profitable business ideas quicker than before.
2. Give your customers a surprise bonus for buying. When you give customers more than they expect, there is a good chance they will buy from you again.
3. Send greeting cards offline or online to customers on holidays. You'll get the chance to increase your orders by including your ad inside the card.
4. Market your products or services to your target audience. For example, don't try to sell a football in a cooking magazine.
5. Give people the option of buying other products or add on products when they decide to buy your main product or service at the point of sale.
6. Think of new ways to attract people to buy your products or services. You could add on extra free bonuses, delivery options, payments options, etc.
7. Give other businesses the option of selling your product. It could be a simple joint venture deal or an affiliate/associate program.
8. Follow-up regularly with all your prospects and current customers. When people see your ad more than once they are more likely to buy.
9. Learn sales ideas from reading and studying other business' advertising and marketing material. It could be ads, brochures, tv ads, sales letters, etc.
10. Educate yourself with new strategies to increase your sales. You could take classes, subscribe to e-zines and magazines, read books or ebooks, etc.
2. People will revisit your web site to participate on your discussion board or chat room. They will meet other people with similar interests and your web site will become a hang out were they can chat.
3. You can learn important information about your visitors by reading the conversations they have. They may chat about your web site or products. With this information you could learn to market your products more effectively.
4. You could answer the questions your visitors ask in your online communities. You'll become known as an expert by giving the answers to their questions. This will give you and your business more credibility.
5. You could teach a free online class using your chat room. This will give you an expert status and increase traffic to your web site by offering the free class.
6. When your discussion board or chat room becomes popular, you could sell advertising space on them. This will give you an extra income stream for your web site.
7. You can network with other businesses by having a chat room or discussion board. You could exchange business ideas, leads, advertising, etc.
8. You could allow other web sites who don't have a discussion board or chat room to use yours. You will get free advertising by allowing them to link to your online community.
9. When you have a discussion board or chat room you can get free advertising by listing them in online community directories. You can also join web rings with similar discussion topics.
10. You can make money by advertising your own products and services on your discussion board or chat room. You could also join other people's affiliate programs and make commissions advertising them.
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