2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.
3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.
4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.
5. Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line. This will grab peoples attention quickly.
6. Keep your web site consistent. You don't want to keep things on your web site that are unrelated to the theme of your web site.
7. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives.
8. Sell advertising space in your e-zine and on your web site. This will create an extra income stream for your business.
9. Make your web site ready for the public. Have an "About Us" page and clear descriptions of what actions you want your visitors to take.
10. Don't just start advertising everywhere, plan out your marketing. Locate places and publications that your target audience would congregate around.
2. Take on as many of your business' chores as you can handle; outsource what you can't. Only you can determine how your business is operated.
3. Try out new business opportunities. You could combine them with your current business. It could add an extra profit stream to your web site.
4. Create an alliance with 3 or 4 web sites. Include each of your ads or banners on the other web sites. You will all share targeted traffic from each other.
5. Create a free e-zine directory. You'll attract a lot of traffic from ezine publishers and people that want to subscribe to the e-zines.
6. When you offer a freebie from your site, submit it to free stuff sites. They provide target categories which means targeted traffic.
7. Make your visitors curious about your product by telling them they need to sign-up to get into a password protected site to read the rest of the ad.
8. Remember the little things about your web pages really count. Include the title of your site at the top right corner, a description about of your site, etc.
9. When you ask someone to sign-up to receive a freebie, don't ask for really personal information. This is a fast way to lose a potential prospect.
10. Remember newsgroups are still pretty popular. You could post your ad in ones that allow it or you can leave messages with your sig file include.
2. You could end your ad copy by telling people what will happen if they don't buy your product. Use a problem that they won't be able to solve without it.
3. You could end your ad copy with a question they will always say yes too. They then will be used to saying yes when you ask them to order.
4. You could end your ad copy with a short review of your whole ad. Repeat all the major benefits and features they will receive.
5. You could end your ad copy with a deadline. Tell them it's a limited time offer and they need to order by a specific date.
6. You could end your ad copy with a powerful guarantee. Give them a lifetime or triple your money back guarantee.
7. You could end your ad copy with a testimonial. Use one or two of your customers' testimonials that is believable and includes specific results.
8. You could end your ad copy with a free bonus. When you give them a free bonus it increases the product's perceived value.
9. You could end your ad copy with a discounted price. Just list your regular price and then offer a discounted price off the order right now.
10. You could end your ad copy with a free sample or trial of your product. If your ad didn't attract them to buy, maybe a free sample or trial would.
2. Add viral marketing into your promotional plans. Allow your visitors to give away your free stuff, just include your ad somewhere on all the freebies.
3. Design your web site to be less confusing. Don't use a lot of graphics, links and anything that takes away from your sales message.
4. Give your visitors the option of viewing your web site by autoresponder or printing it out. They might not have the time right then to look it over.
5. Increase your opt-in e-mail list quickly by giving away a product at no cost. Just require people to subscribe to your e-zine in exchange.
6. Joint venture your web business with other offline businesses. Look for businesses that have the same target audience and create a win/win deal with them.
7. Expand your target audience by adding a new product line or packaging your main products with other ones. You could also add-on extra services.
8. Persuade your visitors to like you. People buy from people they like. You could tell them a joke, give them a compliment, give them a freebie, etc.
9. Submit the free stuff you offer to online freebie directories. They usually get tons of traffic because people like to get things for free.
10. Use headlines and sub headlines that are aimed directly at your audience. If you're selling things to lawyers use a headline like "Attention All Lawyers!".
2. People want to save money. They may want to invest for the future or save for a big purchase. This will make them feel more secure.
3. People want to save time. They may want to work less and spend time enjoying life's pleasures. This will make them feel more relaxed.
4. People want to look better. They may want to lose weight, tone their body, or improve their facial features. This will make them feel more attractive.
5. People want to learn something new. They may want to learn how to change their car oil or build a deck. This will make them feel more intelligent.
6. People want to live longer. They may want to get in shape, eat better or gain extra energy. This will make them feel healthier.
7. People want to be comfortable. They may want to relive aches and pains or want to sleep in a more comfortable bed. This will make them feel relieved.
8. People want to be loved. They may not want to be lonely anymore or want to start dating again. This will make them feel wanted.
9. People want to be popular. They may want to be a famous celebrity or be more popular in school. This will make them feel praised and admired.
10. People want to gain pleasure. They may want satisfy their appetite or sexual desires. This will make them feel more fulfilled.
2. Host a free hall of fame or museum on your web site. It should be related to your target audience. It should attract people just like offline ones do.
3. Write your ideas on paper; bad and good ones. Don't get an idea and take the risk of forgetting it; it could be your future income or success.
4. Design your ad copy to target your visitors goals, dreams and desires. Allow your product to attract their emotional and physical needs.
5. Create a small treasure hunt. Allow people to get a discount on a product you sell if they find a certain graphic somewhere on your site.
6. Have visitors sign-up to receive free promotional merchandise. It can be hats, bumper stickers, cups, or anything with your web site print on it.
7. Increase your traffic by creating other web sites that relate to the latest new fad. You just advertise your main web site on your fad web sites.
8. Load your site with a wide variety of content. Your site will become known as an area of regular reference for many of your visitors.
9. Interview famous people that your visitors want to know more about. Publish the interview in article or audio format on your web site.
10. Tell people the purpose of your web site. When they visit a web site and have to figure out what it's about, they may get frustrated and leave soon.
2. End your sales letter or ad copy with a strong closing. It could be a free bonus, a discount price, a benefit reminder, an ordering deadline, etc.
3. Please your complaining customers. You can refund their money, give them a discount, give them a free gift, solve the problem quickly, etc.
4. Make your customers get excited about your business and they will tell their friends. Give them a free vacation certificate, a coupon, etc.
5. Give your prospects extra confidence so they will order. Use endorsements, testimonials, a strong guarantee or warranty, etc.
6. Build your opt-in list by allowing your visitors to sign up for a free e-zine, ebooks, software, contests, sweepstakes, etc.
7. Give your prospects or customers a breath of fresh air. Don't be afraid to design your web site and ad copies different from everyone else.
8. Allow your customers to get part of your total offer right after they order. If you have to ship the item, make one of your bonuses available online.
9. Write and submit articles to e-zine publishers or webmasters. If you want it to be published, it should be like an article and not like an ad.
10. Show your prospects that you are an expert, because authority can persuade people to buy. You could publish an article, write an ebook, etc.
2. Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard earned money buying your product.
3. Use the word "limited" in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable.
4. Use the word "easy/simple" in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc.
5. Use the word "testimonial" in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof.
6. Use the word "discount/sale " in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get one free offers, etc.
7. Use the word "free" in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc.
8. Use the word "you/your" in your ad. People want to know that you are talking them. This'll make them feel important and attract them to read the whole ad.
9. Use the word "important" in your ad. People do not want to miss important information that could effect their life. People will stop and take notice.
10. Use the word "new" in your ad. People want new products or services that will improve their life like new information, tastes, technology, results, etc.
2. Remember not to use outrageous or unbelievable claims in your ad copy. People are too savvy online and won't believe you.
3. Pick a good name for your business and product. Your names should be memorable and describe the kind of product your offering.
4. Solve your customer complaints by being quick and friendly. The faster you respond, the more your customers feel you care about them.
5. Never think your customers are satisfied with their purchase. You should be constantly finding new ways to better your product and service.
6. Market yourself, as well as your product. You could write articles, ebooks, do free consulting, do speaking engagements, etc.
7. Find new target audiences for your products or services. For example, if you're selling coffee to stores try to also sell it to coffee shops.
8. Use the phrase "invest in our product" instead of the words buy or purchase. This makes prospects feel they're investing in their future if they buy.
9. Create offline affiliates to market your product. Have people sign up at your web site to sell your products through "house parties".
10. Use logos and slogans for your business. They make it easier for people to remember and identify your business.
2. Publish e-zines for other web sites to increase your traffic. You could do it at no charge and in return just ask for a sponsor ad in each issue.
3. Trade endorsement ads with other e-zines. They pull more hits and sales than just trading classified ads because it gives your ad instant credibility.
4. Test your ad copy before you start taking orders. Tell your visitors to e-mail you if they want to be notified when you launch a new product.
5. Get your visitors excited about your product by letting them know how excited you are about it. Tell them why you're excited and use exclamation points.
6. Use incentives to gain referrals if you don't have an affiliate program. Tell people when they refer customers you will award them with free products.
7. Tell your visitors the reason why you're having a sale so they don't think your products are cheap. It could be a holiday/seasonal sale or clearance sale.
8. Stay away from overloading your web site with high tech gadgets. They can create a slow loading web page and distract people away from your offer.
9. Cut out words, phrases, and paragraphs in your ad copy that aren't selling or supporting your product. This will stop people from getting bored with your ad.
10. Keep people at your web site as long as possible. Allow them to download free ebooks, sign-up for contests, use free online services, etc.
1. When you ship people the first product they bought, insert a flyer or brochure for your back-end product in the package.
2. Give customers a free subscription to a customers only e-zine when they buy your product. You could include your ad for your back-end product in each issue.
3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.
4. After people order your first product from your web site, take them to a "thank you" web page and include your back-end product ad on that page.
5. Send customers a free surprise gift after they order your first product. You could attach another ad with the free gift for your back-end product.
6. If you're selling an electronic product, like an ebook, include your ad for your back-end product somewhere inside the electronic product.
7. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site.
8. Contact your customers by phone and ask them if they were happy with their purchase. You could tell them about your back-end product.
9. Send your customers a thank you letter by mail or e-mail. You could mention your back-end product somewhere on the letter.
10. Ask your customers if they want to be updated in the future when you have new product offers. You could have them sign up to receive e-mail or snail mail updates.
Your business will have a greater chance of surviving when you attempt to sell back-end products to your existing customers.
2. ELECTRONIC SIGNATURES Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. People will feel the testimonial is more official.
3. ONLINE AUDIO You could record people's testimonials with a mini tape recorder over the phone, on your answering machine, or voice mail. Then you could convert the recording into a online audio file and upload it to your web site. You can find more information about converting audio recording's by typing "real audio" at a search engine.
4. POSTCARDS Have people mail you their testimonial on a postcard, scan it and upload it to your web site. This will give people proof that the testimonial isn't fake because it will have a post mark on it.
5. PROFILES Ask people to include a profile of themselves with their testimonial. You could just have them answer some questions like age, occupation, hobbies, favorite quote, etc. This will make your testimonials more entertaining to read.
6. HAND WRITTEN LETTERS This is similar to the "electronic signature" tip. Scan and upload the entire written testimonial or letter to your web site. This will give your testimonials a feel of realism.
7. RECORDINGS You could record peoples testimonials over the phone with a mini tape recorder. Then, take the recording and record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear the actual testimonial.
8. E-MAIL MESSAGES When you get e-mail testimonials, publish the entire e-mail message instead of just the contents. It will be more believable because it will include the date, time, subject, who it's from and who it's to.
9. CONTACT INFORMATION When you get testimonials from people, ask them if you could include their contact information under the testimonial. This will allow potential customers to ask your current customers questions about your product or service before they buy. Usually, they will trust them more than you.
10. ONLINE VIDEO If some of the people who give you testimonials have a camcorder, ask them to record their testimonial on video and send it to you. Then you could convert the video to an online video file and upload it to your site. You can find more information about converting audio recording's by typing "real video" at a search engine.
2. Make your banner ad words as attractive as possible. Use words like ultimate, powerful, sizzling, hot, etc. Your words should relate and highlight your total offer.
3. Offer a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc.
4. Use a testimonial on your banner ad. This'll give people proof they aren't wasting their time clicking on your banner ad. The testimonial should include enough information so they understand the offer.
5. You could have a famous and respectable person on your banner ad representing your product, web site or service. People will click because they'll trust them over you.
6. Use a strong guarantee on your banner ad. You could include the guarantee as a headline for your offer. It could read double or triple your money back guarantee, lifetime your money back guarantee, etc.
7. Tell people to click on your banner ad. Newbies to the internet may net even know they can click on banners. Just having the phrase "click here" on your banner will increase your clickthroughs.
8. You could advertise a trial or sample offer. This will tell people there is no risk or obligation if they click on your banner ad and try out your product or service.
9. Tell people the major benefit of your product, web site or service on your banner ad. It could be benefits like make money, lose weight, increase energy, save money, save time, etc.
10. You could advertise a free offer on your banner ad. People love free stuff. The freebie should relate to your target audience. If the freebie is attractive to them they will click.
2. Offer a free affiliate/reseller program. When you offer people a free opportunity to make money they will line up to visit your web site.
3. Supply news stories related to your site. People want current news on the topics they are interested in. You could also include new "how to" articles.
4. Offer your visitors a free community. People like to have a place were they can have discussions with others on a particular subject.
5. Make people feel safe when they order. Explain to them you won't sell their e-mail address and all their personal information will be kept confidential.
6. Offer free samples or trials of your product. This will let people experience your product and attract people to your web site.
7. Make your ad copy attractive. Your ad should lists benefits before the features. Include guarantees and testimonials in your ad.
8. Remind people to come back and visit your site. They usually don't purchase the first time. The more times they visit, the greater the chance they'll buy.
9. Let people know anything about your business history. They'll feel more comfortable if they know who they are buying from.
10. Give people as many ordering options. Accept credit cards, checks, money orders, and other forms of electronic payments.
2. Create a positive online image. Tell your visitors about fundraisers you have sponsored or that you donate a part of your profits to charity.
3. Improve your customer service on a regular basis. Try out new technologies that make it easier to communicate with your customers over the net.
4. Ask your customers what they would like to see offered by your business in the future. This type of information can boost your sales.
5. Make sure your web host isn't losing your sales. If you get an e-mail from someone that told you that they couldn't access your site, it might be your host.
6. Allow your visitors experience to be an enjoyable one at your web site. Provide easy navigation, good content, fast loading graphics, search options, etc.
7. Keep changing or adding freebies to your web site. If people see the same freebie in your ads they will say to themselves, "been there done that".
8. Add a directory to your web site. When visitors submit their web site, e-mail them confirming their link has been added and remind them to revisit.
9. Organize your marketing and advertising into a plan. Create a list of daily, weekly, monthly and all other future promotional plans.
10. Trade links only with web sites that your target audience or yourself would visit. They should offer their visitors valuable content or freebies.
2. Give people free software. Most people like to find good deals on software for their computers. If the software is free, that is even better.
3. Hold free contests or sweepstakes. Most people like to win things. If you can fulfill that need, people will stop by to visit.
4. Provide a free web directory. Create a directory of web sites on a popular topic that will attract your target audience.
5. Offer a free e-zine. Most people love to get free information that's e-mailed to them regularly. This saves them time and money.
6. Make your web site look professional. You want to have your own domain name, easy navigation, attractive graphics, etc.
7. Let people read your ad before they get to your freebie. When you use free stuff to lure people to your web site list it below your ad copy.
8. Attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers.
9. Test and improve your ad copy. There are many people who write an ad and never change it. Make sure you get the highest possible response rate.
10. Give people an urgency so they buy now. Many people are interested in your product but they put off buying it until later and eventually forget about it.
2. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to people they know, offer ad trades, etc.
3. Allow your visitors to subscribe to an update e-zine. Anytime you make changes to your web site they can receive an informative e-mail.
4. Focus your articles on information the targeted readers and e-zine publishers want. They will get published more often, which means free publicity.
5. Use problems to attract online traffic. Find a common online problem and use your web site to solve it. People will visit and see your ads.
6. Have an informative FAQ page at your web site. Anticipate questions your prospects or visitors may have; this will help improve your sales ratio.
7. Improve your negotiation skills. This'll improve your business because you're always negotiating ad swaps, supply prices, joint ventures, wages, etc.
8. Beat your competition by giving away a similar product or service that they charge for. It could be add on products, warranties, servicing, etc.
9. Build a larger online community by giving your visitors bonuses for participating on your message boards or chat rooms. Try free products, ads, etc.
10. Instead of starting an affiliate program, start a referral program. Give people discounts and free products for referring people to your site.
2. Increase the perceived value of your product by making your offer scarce. You could use limited time bonuses, low prices, low quantities, etc.
3. Find out your competitions' weakness and use it as your "Unique Selling Proposition". It's the reason why people buy your products and not theirs.
4. Sell your products or services to a specific niche market. For example, instead of selling your fishing book to all fisherman, target it toward fly fisherman.
5. Test your advertising and marketing. You'll save time, money and big headaches promoting the right offer to the right group of people.
6. Persuade visitors to buy your product by telling them the future. Tell them what'll happen with their life in the future if they buy or don't buy.
7. Offer a free trial of your product for a set period of time. Don't charge or bill them until they decided to buy it. This'll take away any risk they have.
8. Create other web sites that draw your initial target audience. Then you can lead your prospects to your main web site by linking to your other web sites.
9. Inform people about your site or freebie through e-mail announce lists. You can find them by typing "e-mail announce lists" in any search engine.
10. Tell your visitors what they can avoid by buying your product or service will motivate them to buy. They may want to avoid pain, fear, danger, etc.
2. Publish a price list of all the products and services that you offer. You could also include order forms, product descriptions, and other sales material.
3. Publish free reports in autoresponder format. The reports should be related to your business or web site. Giving away free stuff will quickly increase your traffic.
4. Collect vital customer satisfaction information by publishing a survey in autoresponder format. This type of information will help you serve them better.
5. Instead of answering every customer question that's e-mailed to you, publish " Frequently Ask Questions" in autoresponder format. This will save time and money.
6. You could publish your testimonials or endorsements in autoresponder format if you don't have the room in your ad copy. It's more effective to include all of them.
7. Provide back issues of your e-zine archives in auto-responder format. This will give your subscribers and web site visitors easy access to them.
8. Publish your entire web site in autoresponder format. Sometimes visitors don't have enough time read your entire site. They could print it out and read it offline.
9. You could offer your ebook in autoresponder format. Your visitors won't have to download it or have the software to read it right away.
10. You could publish the terms and conditions to any business transactions in autoresponder format. This could include return policies, purchases, refunds etc.
2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad without them knowing it's an ad. They'll already be interested when they get to your sales pitch.
3. Make sure you show your reader that they are getting a bargain. Tell them the usual price you sell your product for is $99. Then tell them if they order today they can buy it for $69.95.
4. Direct your ad headline to your target audience. Your readers will feel important and belong to a select group of people who buy your product. For example; "Attention! Accountants, Discover A New Way To Increase Your Client Base!"
5. Tell your reader how fast they can receive your product or service in your ad. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline.
6. Use bullets to highlight your product or services benefits. Benefits are the key to selling anything, make them standout in your ad. You can use dots, dashes, or circles to highlight them.
7. Give a money back guarantee that surpasses a normal one. Instead of the normal timed guarantee, give them extra back. Tell them they can keep the free bonus or give them double their money back.
8. Tell your reader they'll receive surprise bonuses. This'll raise your reader's curiosity and make them want to buy so they can find out what the surprise bonuses are.
9. Let your reader know this specific package will not be offered again. You must create urgency so people buy now. You may always sell the same product but not with the same bonuses or price.
10. Give them a couple tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services.
2. Make your web site load much faster by cutting down on banner ads and start using more buttons. Button ads are also smaller and take up less space.
3. Offer free advertising space to well known and respected companies on your web site. Sometimes people link their business credibility to yours.
4. People have been taught all their life to respect people in authority. Tell your visitors that you are the president or CEO of your business.
5. Offer people a free telephone consultation before they order your product. When they get to know you personally, it could convert to more sales.
6. Test the "bill me later option" on your web site. Most people are honest and will pay you. It is a powerful little niche and could increase your sales.
7. Find a charity your target audience would likely support. Tell people on your ad copy that you will give a percentage of the profits to that charity.
8. Hold a "buy the most wins contest" on your web site. Tell people each monthly winner will get their entire purchase refunded.
9. Attract visitors to your web site by offering them a free course. You could package the course on a follow-up autoresponder and send lessons daily.
10. Interview people related to your industry and get their legal permission to convert it to an article. Promote your web site by submitting it to ezines.
2. Give visitors a freebie for filling out your online survey or they usually won't. Surveys will give your business valuable intelligence for your business
3. Enhance the power of your ad copy benefits by using attention getting words, highlighting keywords, using color, bolding key phrases, underlining, etc.
4. Give your visitors tons of choices so they don't get the feeling of being controlled. Offer them a variety of ways to order, contact you, navigate, etc.
5. Put yourself in your visitors shoes. Design your site for them, not for yourself. Create your product around your visitors not because you would buy it.
6. Get free advice from successful online business owners. Participate in business chat rooms and message boards to chat with them.
7. Use your free bonuses to create an urgency for your visitors to buy. Only offer them for a limited time with your main product.
8. Offer your customers extra add-on products at the point of purchase. For example, if they are buying an electronic toy try to sell batteries with it.
9. Make your visitors feel good about themselves by giving them compliments. If they feel good they will also feel good about buying from your web site.
10. Add multiple profits to your web site. If you're selling business books try to sell business services, courses and supplies too.
1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.
2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.
3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.
4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.
5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.
6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.
7. Allow people to give away your free software. Just include your business advertisement inside the software program.
8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.
9. Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.
10. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.
2. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders.
3. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.
4. Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your business information and web address at the end of the article.
5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This'll increase your ad exposure and attract people to your web site at the same time.
6. Combine your products or services into one big package deal with other businesses offerings. You could share a web site and advertise the package deal; which means double the traffic.
7. Submit your freebie to the online directories that list your particular item or service for free. If you're offering a free e-zine, submit it to all the free e-zine directories on the internet.
8. Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.
9. Exchange classified or sponsor ads with other free e-zine publishers. If there is a huge subscriber difference between e-zines, one can run more ads to make up for it.
10. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads, free yellow page directories, etc.
2. Make your small business look big on the world wide web. Design your web site using professional graphics, ordering systems, organized layouts, etc.
3. Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily.
4. Give your customers buying incentives so they'll make repeat purchases. Offer them discounts, free gifts, bonus points, etc.
5. Tell people about your site whenever you get a chance. Those people will tell other people and so on. It's a cheap way to multiply your advertising.
6. Write and send press releases for your web site. Use a strong headlines, make it newsworthy, and tell the journalist why their readers would like it.
7. Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions, problem solvers, sales, and statistics.
8. Design graphics, templates, buttons and banner ads for other sites. Allow people to use them in exchange for your web link on their home page.
9. Use time saving promotional software. You can automate your search engine submissions, posting to online classified sites, etc.
10. Advertise your online business by dressing in clothes that are imprinted with your ad. It could be a T-shirt, ball cap, coat, etc.
2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.
3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.
6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.
9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your Product.
10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.
2. Use pop up windows or advertisements on your web site. They grab your visitors attention because they jump right out at them.
3. Buy internet business books, ebooks, private site memberships, etc. Study and learn all the new web site promotional ideas you can.
4. Analyze all your promotional efforts. Concentrate on the ones that work and drop the ones that don't work. Don't waste your valuable time.
5. Get the most from each one of your visitors. Ask them to subscribe to your e-zine, participate on your message board, bookmark your site, etc.
6. Use text links if your banner ads are not pulling traffic. People don't ignore text links as much as they do banner ads.
7. Trade content with other ezine publishers or web sites. This is a powerful and effective way to place your links on other targeted web sites.
8. Keep your product available to your customers at all times. If you have to backorder it, they may end up canceling their order.
9. Use content on your web site so people can skim through it easily. Most people have little time so try using lists, short tips, short articles,etc
10. Add a message board or chat room to your web site. If people enjoy it, they will revisit your web site to participate regularly.
2. Offer something that is really free. If people go to your site and what you said was free really isn't, you'll lose their trust and they won't buy anything.
3. Add a chat room or message board to your web site. People want to interact with other people that have they same interests as them.
4. Entice people to link to your web site by giving them something free in return. This'll increase your ranking in some search engines.
5. Trigger your reader's emotions in your ad copy. Example, if you sell a book on gambling tips, tell them the feelings they'll get when they win money.
6. Make sure your site looks good in all browsers. You could be losing sales because it looks distorted in some web browsers.
7. Increase your sales by e-mailing full page ads to your e-zine subscribers. Remember to tell people before they subscribe or they may consider it spam.
8. Ask people questions in your ad copy that make them think about their problems. For example: Do you want to be free of your debts?
9. Magnify the size of your prospects problem in your ad; show how your product can solve it. The bigger the problem, the more sales you'll have.
10. Invest a percentage of your profits right back into your business. Spend it on marketing, product improvement, customer service, advertising, etc.
2. Link to web sites that provide useful information or services for your visitors. If you have many useful links on your site, they may make it their start page.
3. Spice-up your web site's wording using plenty of adjectives. It gives your visitors a clearer vision of what your explaining or describing to them.
4. Don't make your banner ads look like ads. Most people ignore banner ads. Design them to look like content and have them click to read the rest.
5. Join affiliate programs that go with the theme of your web site. You'll just be wasting valuable space and time if your visitors aren't interested in them.
6. Market your web site as a free club instead of a web site. This'll increase your repeat visitors and sales because people enjoy belonging to groups.
7. Interact with your online customers on a regular basis. This'll show them you care about them. You could use a chat room, forum or message system.
8. Check your web site links regularly. After people click on one link, and it doesn't work, they usually won't risk wasting their time clicking on another one.
9. Give visitors a positive experience when they're at your web site. Provide them with original content and free stuff. They'll tell all of their friends about it.
10. Share customers with other businesses that have the same target audience. Offer their product to your customers if, in exchange they do the same for you.
2. Network. Try networking your business with other businesses. You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.
3. Wholesale/Bulk. You'll save money buying your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of.
4. Free Stuff. You should try visiting the thousands of freebie sites on the internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services etc.
5. Borrow/Rent. Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed the equipment from someone else or rented the equipment from a "rent-all" store.
6. Online/Offline. Auctions You can find lower prices on business supplies and equipment at online and offline auctions. I'm not saying all the time, but before you go pay retail for these items try bidding on them first.
7. Plan Ahead. Make a list of business supplies or equipment you'll need in the future. Keep an eye out for stores that have big sales. Purchase the supplies when they go on sale before you need them.
8. Used Stuff. If your business equipment and supplies don't need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stuff for sale message boards and newsgroups etc.
9. Negotiate. You should always try negotiate a lower price for any business equipment or supplies. It doesn't hurt to try. Pretend you are talking to a salesman at a car lot.
10. Search. You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality. Don't just be satisfied with a few.
2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.
3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.
4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.
5. Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.
6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.
7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.
8. Offer free online services or utilities from your web site. They could be search engine submitting, copy writing proofreading etc. The service or utility should be helpful to your target audience.
9. Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.
10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.
2. Increase your ratio of visitors that purchase your product(s). You could change your headline, offer a stronger guarantee, add testimonials, etc.
3. Find out who are your strongest leads for buying your product by offering a free ezine. The visitors that are very interested will subscribe to it.
4. Team up with your competition by starting an association for your specific industry. It could lead to a profitable partnership with them.
5. Publish an e-zine for your employees. This could motivate them to do a better job or fill them in on were your business is headed
6. Search for your business' name in newsgroups and discussion boards. Some of the comments you find could help you improve your business
7. Attract people to link to your web site. You could offer them a discount on the products you sell or give them free stuff for linking.
8. Develop your own opt in email list by giving your visitors a reason to give you their e-mail address. Allow them sign up to free stuff and contests.
9. Create a "PR" web page for your business. List information that could be considered newsworthy for e-zines, newspapers, magazines, etc.
10. Give your business and products credibility by linking to web sites that have written positive stories about your business.
2. Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.
3. Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away.
4. Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad.
5. Design your packaging so it sells your products. Utilize colors and lettering that make your product more attractive to your prospects.
6. Compare your product's guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful.
7. Try not to assume your audience understands everything in your ad copy. If you have words they may not know the meaning to, define them.
8. Build alliances with other online businesses. You could trade links or ads, create joint venture deals, cross promote your products, etc.
9. Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc.
10. Compete with the highly branded businesses by practicing good customers service, strong product quality and speedy service.
2. Publish a free ebook and give it away from your web site or in your e-zine. This will increase your traffic, sales and e-zine subscribers.
3. Create multiple streams of income with your web site. You could sell your own products, join affiliate programs, sell advertising space, etc.
4. Give your visitors compliments in your ad copy. This can earn their trust and put them in a good mood, in return they will be easier to sell too.
5. Create new products or services only if there is a strong need for them. You won't have anyone to sell them to if you don't have a market.
6. Sell your backend products to your customers right after they order. Take them to a "Thank You" web page that includes other products you sell.
7. Sell a few products on your web site instead of selling a large amount of products. To many choices can overwhelm your visitors and they won't buy.
8. Include content and free stuff on your web site that promote the products you're selling. If they don't read your ads, they may read your offerings.
9. Remind your visitors that you're human not just a web site. You could publish information on your family life, a picture of yourself , a profile, etc.
10. Provide a "Contact Page" on your web site. Give your visitors as many options to contact you as possible. This'll add credibility to your business.
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